CME Group

Where Risk Meets Opportunity—Soccer
Integrated Campaign

In recent years, the financial services industry has experienced significant market volatility with soaring commodity prices, staggered economic reopening, rising inflation and shifting monetary policy. With market participants facing greater risks and higher stakes than ever before, CME Group sought to express its continued commitment to meeting the shifting needs of its clients with products built to help them address uncertainty, volatility and risk.

This was designed to position CME Group as a market leader and global destination for trading opportunities and risk management and features Premier League goalkeeper Robert Sánchez and convey that, no matter how challenging the environment, CME Group delivers the right tools and assets to help empower individuals to navigate risk and find opportunities. The spot will air on broadcast networks including CNBC, Bloomberg, NBC and Golf Channel.

Client
CME Group

Creative Direction
James Koval
Steven Ryan

Project Management
Shelbi Ladd

Producers
Maria Xerogianes

Production Credits
Production Company: Stadium
Director: Giorgio Bruni
Executive Producer: Ryan Hawkins
Line Producer: Mickey Voak 

Editing
Editorial: Stadium
Editor: Paulie Sabater 
Producer: Geenah Krisht

Color
Co. 3
Colorist: Joseph Bicknell

Music & Sound Design
Original Music: Banjo
Composer: Ivan Llopis

Motion Graphics
Graphics: Trizz
Creative Director: Oriol Puig
Producer: Jesus Rubio