Cooler Screens

Building a transformative retail experience

CONTEXT

As retail media exploded into a $55 billion industry, brick-and-mortar retailers were left behind. But with more than 90% of grocery, health and beauty products still sold in stores, there was an opportunity for bold disruption. New technologies and AI could enable the first generation of in-store digital experiences to be built and deployed on cooler doors. But would consumers, retailers and brands accept the innovation?

STRATEGY

To design a digital experience that people found helpful, informative and inspiring. Create a robust marketplace for in-store retail media, allowing retailers to monetize their valuable visual real estate. Give brands a way to reach consumers on their paths to purchase, moments before their final decisions.

APPROACH

We designed and developed the brand, the hardware and software, the user and retailer experience, merchandising and retail advertising into a seamless, intuitive engagement that adapts to shopper distance and actions. By employing AI and edge computing technologies, the screens automatically presented content that consumers find relevant without collecting or using personal shopper information.

OUTCOMES

  • 91% of customers report favorable shopping experiences

  • Installed stores generate 3-5% sales increases and 33% basket lift

  • Advertised brands drive 5-8% or more incremental sales gains

  • Monthly audience now 120MM in 39 DMAs