Morningstar
REDEFINING INVESTMENT THINKING
During a time of economic uncertainty, greater risk and higher stakes, CME Group sought to reassert its leadership. Retail trading had brought Wall Street much closer to main street, introducing new investors to futures trading. CME needed a campaign to renew interest among all market participants.
Approach
To convey the company’s information-centric approach, data visualization is key to both campaigns, transforming the aspirational, but sometimes confusing world of impact investing into cogent actions, categories and measurements. Using data and AI to map the life stages and changing expectations of modern investors gives advisors an interactive way to help their clients plan and succeed.
Outcomes
- Campaigns increased leads from new and hard-to-reach audiences
- More than 25% of conference registrations arrived through campaign pages
- Awareness and familiarity with new offerings increased
