CME Group
Exploring where risk meets opportunity
During a time of economic uncertainty, greater risk and higher stakes, CME Group sought to reassert its leadership. Retail trading had brought Wall Street much closer to main street, introducing new investors to futures trading. CME needed a campaign to renew interest among all market participants.
Approach
This new campaign positions CME Group as the market leader and global
destination for trading and risk management. Featuring Lydia Ko, Robert
Sánchez, Laird Hamilton, Sarah Kemp and Stephanie Meadow, the work conveys
that no matter how challenging the environment, CME Group delivers the
right tools to navigate risk and find opportunities.
Outcomes
- 85% uplift in brand familiarity and +7% response in actions
- 75% brand favorability after campaign
- 90% now likely to consider CME Group for trading
