Aspen Snowmass
Winter Art for a World Cup Moment
An original poster created for the Stifel Aspen Winternational World Cup weekend and selected as the winning entry in the event’s inaugural poster contest. Exhibited publicly during the festival in Aspen, the artwork captures the energy, motion, and cultural significance of an international ski racing tradition through a contemporary graphic lens.
STRATEGY
Position the event not just as elite ski racing, but as a cultural celebration rooted in Aspen’s legacy and winter spirit. The poster needed to convey motion, altitude, and anticipation — transforming a competitive moment into an image that invites participation and pride.
APPROACH
Drawing inspiration from both the natural landscape and the festival atmosphere of the Winternational weekend, the design uses composition, color, and visual metaphor to express dynamic alpine energy. The artwork aims to evoke a sense of community, competition, and place — creating a visual identity that resonates with athletes, spectators, and locals alike. Finalists in the contest were exhibited during the event weekend in Aspen, and the selected winner became the official poster for the 2024 Winternational celebration.
OUTCOMES
Selected as the official winning poster for the Stifel Aspen Winternational
Exhibited publicly during the World Cup weekend in Aspen
Represented the event across festival and promotional touchpoints
Contributed to a revived tradition of artist-led event posters